From the Archives: Weight Loss Advertising in Cambodia

I was going through my pictures the other day, clearing valuable space for more pictures from our travels, when I came across a picture I had taken in Siem Reap. We had wandered down a street looking for a grocery store and got fairly lost; not surprising, since the street signs weren’t in English and no one away from the tourist areas spoke English. Suddenly, I look up, only to see possibly the weirdest billboard advertisement I had ever seen: a poster for a weight loss product with a woman stepping out of a giant fatsuit.
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Earplugs: God’s Gift to Travelers

So you are looking to travel. You buy a book about your destination, you save some money, and you head to REI to check out all the gadgets designed to make your life simpler and safer. You tuck your new security wallet confidently into your underwear and pat yourself on the back. You’re ready to go, right? Wrong. Because without a good set of earplugs, you are not ready for a trip. Continue reading

Mountain Dew in Asia, The World`s Advertising Capitol

As far as brands go, Mountain Dew may be one of America’s most recognized. It has colors that are unique, it has a distinctive feel, and its font and logo are very recognizable. I always know when I am looking at a Mountain Dew ad. It isn’t often that I seek out Mountain Dew ads, or pay attention much at home. But it became apparent that they have distinguished themselves quite successfully when I arrived in Bangkok earlier this week. Continue reading