Marketing at Work: McDonald’s Georgie Pie

One key aspect of marketing is market product differentiation. In other words, if you have a company with a presence in multiple markets, you need to make sure people in each market have a product that fits their lifestyle. So for one demographic, you have one product, and for another, you have another. In one country, you have one mix of product offerings, and in another country, you have something different, all based on your customers. Therefore, I present to you, the McDonald’s Georgie Pie.
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